Conversion rate refers to the percentage of visitors to a website who do what that site owner wants them to. Conversion means a visitor completing that website owner’s desired objective, whether it is purchasing their product, signing up for their newsletter or something likewise. Any engagement that fulfills that party’s goal may be considered a desired action.
CRO, also known as conversion rate optimization, refers to the process of boosting that percentage of conversions. Using CRO can help find out how visitors engage with a website. It is essential to convert website visitors into buyers to enhance the return on investment (ROI). At the end of the day, this is what most businesses want.
CRO involves understanding the way visitors navigate a website, what they do, and what is keeping them from taking the action that would benefit you. To optimize content for website conversion rates, it is essential to know where, what content to optimize, plus whom to optimize it for. This detail is the key to effective conversion rate optimization strategies.
We provide information about all things conversion rate optimization. We have already published posts on the CRO best practices for an online store, CRO mistakes, comparison between it and personalization, and the like.