Conversion rate optimization (CRO) and search engine optimization (SEO) are the two important tools for ecommerce. Every business aims to make a better profit. And online businesses are no exception. They survive by their ability to attract new customers to their websites.
In this article, we will compare the use of CRO and SEO for ecommerce
What Is Conversion Rate Optimization?
Conversion rate optimization, or CRO, is the process of increasing the number of visitors to a website who take the desired action such as filling out a form, becoming customers, etc. CRO also involves in the process of understanding the movement of users on the website like what actions they take and why are they holding back from completing your goals.
Conversion is a general term for describing the completion of a site goal by a visitor. Users buying products from a website is a type of conversion. There are two types of conversion; macro-conversion and micro-conversion. Purchasing a product from the website, subscribing to a service, etc. comes under macro-conversion. Micro-conversions include creating an account, signing up for email notifications, adding products to cart, etc.
Important Benefits Of CRO For Ecommerce
Better Knowledge About Your Customers
With the help of conversion rate optimization, you will get the answers to some important questions. What does the customer want? What is the reason for their visit to your site? CRO experts will help you to understand how the visitors use your website and what is holding them back from making a purchase or subscribing to a service.
Increase Your Customer Base
With the help of CRO, you can regularly optimize your website and understand your customers better. This will help you to provide them with a better online shopping experience and more and more people will come and visit your website. This will increase your website traffic and thereby increases your revenue.
Improves Your Brand Value
Conversion rate optimization helps in making your website look legitimate. This is very important because the majority of the online shoppers only look for trustworthy websites and brands. With a legitimate website, you can build trust with your customers and encourage the website visitors to make a purchase. By doing so, your brand perception will be improved.
Increases Customer Lifetime
Without an optimized website, no marketing company will be able to promote your website for better sales. CRO can make the site visitors to make a purchase and thereby optimize your website. This makes the marketing more effective and the customers will keep coming back for more purchases.
|Increases brand recognition||Better conversion rates|
|Increases customer base||Better user experience|
|Increases customer lifetime||Lower advertising costs|
What Is Search Engine Optimization?
Search engine optimization, or SEO, is service offered by digital marketing companies, which involves getting your website to the top positions in the search engine result page. All search engines show the best and more relevant results for the users. The main aim of search engine optimization is to make your website fast and robust by creating relevant and valuable content for the website.
Search engine optimization improves the quality and quantity of your website traffic. With a more attractive and user-friendly website, more and more potential customers visit your website and increase the conversion rate. This will ensure a high return on investment.
Important Benefits Of SEO For Ecommerce
Reduces Advertising Costs
One of the main using digital marketing services like SEO is that it lowers advertising costs. SEO will help your website to achieve top rankings in the search engine result page. When you have top rankings, you will have more traffic on your website and it allows you to spend less on advertising your website or pay per click. Your website will stay on top of search results as long as internet users continue to click on your website link.
Improves User Experience
Search engine optimization will help you to provide valuable information to your website visitors. This information includes related photos and videos of the product and services, expert opinions, etc. This will improve user experience on your website and more users will visit your website and make a purchase or subscribe to a service.
Increases Website Speed
You will lose the ranking in the search engine result page if your website does not have speed. The customers do not like waiting and if your website takes too much time to load, they will move on to another website. According to statistics, there will be a drop of 4.3 % in your sales, if your website takes more than 2 seconds to load. SEO helps to reduce the load time delay.
SEO Increases The Conversion Rates
SEO makes your website more compatible with mobile and tablet devices. This improves the user experience and increases the traffic on your website. Increased website traffic means more people will become customers and thereby increases the conversion rate.