Today the online sphere is all about clicks and converts. For a business or specifically an ecommerce business, the need for converts and customers performing a particular action like subscribing to an email newsletter, requesting a callback or buying their product is favorable.
There are a few ways in which you can boost the conversion rate optimisation. Let us check out a few of them. Read on…
Use the FOMO technique
You dread missing out on things on, don’t you? Could be an opportunity that came knocking on your door that you looked away from, or even a party that you weren’t sure you should go to. FOMO or ‘fear of missing out’ is what powers many of the actions that we take- both online and offline.
This is a powerful strategy that will pursue your customers to take a call, nudges them just enough so as to not seem overwhelming. For example, you can make an exclusive offer for a specified period of time. You may add a timer to see the number of products that are left in stock before it runs out. This causes a customer to take a split-second decision, and an increasing number of times, it involves them making a favorable CTA (call to action).
Have Social Proof Ready
You are more likely to buy into a service or a product if someone were to tell you how they bought it and they liked it a lot. It helped them, and the chances are that it might help you. Social proof is a great way to boost the conversion goals, and some of the ways in which you can try that out are with testimonials from customers and specific certification or media supporting your product. All of these are powerful in convincing your potential customers that you are the real deal.
Make Use Of Lead Capture Forms
These impact your website’s conversion rate and make up a critical juncture that filters out the lead from those that aren’t. Driving your customers from the start of the purchase funnel, with no goal of optimizing the conversion is one of the common errors that many marketers end up making.
People are more hooked on video, as they rally more information and are much more entertaining than reading a text. People understand what you are explaining better, and you are able to communicate what your true intentions are, better. One of the best conversion rate optimization strategies is to include a video on the landing page and it can increase the converts by up to 80%!