The ecommerce space has become about setting yourself apart. If you are able to find a way to distinguish yourself from your fellow competitors, then you have created a neat little space for yourself. Creating eye-catching content is the key to driving a high volume of targeted traffic to your ecommerce website. But, as you may have guessed, that is only half the battle; the other half is for them to convert and become out actual customers.
To be able to do this, you may have to think from the side of the customer. What are the difficulties that a potential customer might face when they come across your landing page? How can you better do it? How to make customers feel as though they have gained a solution to a problem that they are facing? Answers to these will give you results. But remember, you won’t find the answers with a flick of a button. But till you find what makes your prospects click, we have listed down a few conversion rate optimization strategies which you can use, and increase conversion rate:
- Display The Products From Different Angles
Having fantastic product photography will do wonders for your store. It will be the make or break for many prospects. Since your prospects cannot physically feel and see the goods from different angles, it is important that we help them visualise the product. For this, each image needs to be crisp and clean, with an emphasis on aesthetics. Give them 5 to 6 shots from different angles!
- If The Product Is Complex, Offer Video
There is only so much that you can communicate with photos. “A picture may be worth a thousand words, but a video would be much more”. There may be confusion on how the device or product operates from the perspective of the shopper. Putting in a video that will briefly showcase the product and also show the subtle technicalities surrounding it will help the shopper understand it better. This will certainly help in converting the sale if that is what they are looking for.
- Be Clear
Customers may be king, but they are not a know-all. Never assume that your shoppers will know the full scope of the product’s details. Get all of the significant details on the product description written and available to the shopper. They should not be put in a place where they need to go off to research on their own on what the product is about; chances are that they may never return.