Conversion rate optimization (CRO) includes different strategies that you can implement on your website for increasing the rate of conversion. It includes a large number of simple tactics like using attractive font, CTA buttons, etc.that can be useful for persuading a visitor to do the desired action on your site. CRO is important for every site, as it can greatly affect the revenue generation. Therefore, it is necessary for you to measure the success of your conversion rate optimization strategies. The following are some metrics that can be useful for you to measure the success of your CRO strategies.
You should use different sources to direct traffic to your site. Some of such primary sources include direct traffic (where a visitor comes to your site directly through your URL), search traffic (where your visitor find you using a search engine), and referral visitors (where the visitors reach your site from other sites, blogs, social media, etc.).
You should use different traffic sources, as sticking to only one source can be risky. For instance, if you are getting visitors only from search engines, a search engine update can result in losing all your traffic overnight.
New Visitor Conversion Rate
The interaction of a new customer with your site is different from that of an existing customer. Therefore, it is important to measure their conversion pattern. Try to find the interests of new customers so that it will be possible for you to provide a better experience for them. You will only get a few seconds to attract the attention of your visitors, therefore, it is important to create the best first impression. This will help you to increase the conversion rate of new visitors.
Conversion Rate Of The Returning Visitors
When you try to increase the return customer conversion rate, you have to consider two factors, which include what made the visitor come back and if the visitor made a conversion in the first visit. Even if the returning visitors didn’t convert as new visitors, your site has managed to create a good first impression in them causing them to return. Therefore, you should find the factors which persuaded them to return for focusing more on them.
Interactions Per Visit
Even if the visitors didn’t convert, you can analyze their interactions with the site including the pages they visited, the time spent on a page, leaving comments or reviews, etc. This will help you to know the factors you have to improve for attracting the visitor to make a conversion.
CRO strategies can help you to improve the conversion rate on your website. It is important for you to analyze the success of different conversion rate optimization strategies for making further improvements to your site. This will help you to maximize conversions thereby generating more revenue.