There are plenty of trends that have surfaced, and have started becoming household names among AI, Chatbots and machine learning. The uniqueness of which is, that we now have targeted results and focused marketing, unlike radio or television where everything is broadcast for even the troll under the bridge to listen to. With technology like that, we have no excuses but to exploit them for their best use! Irrespective of where you are in your entrepreneurial journey, one thing to keep in mind is that your business must always be customer centred. That means your marketing strategies are also to be the same. With information, reviews and experiences freely available online, customers are more careful and informed before committing to any new brands or companies.
Use Lead Capture Form
One key tool which can be used to impact and increase conversion rate would definitely have to be lead forms. Using tools such as Thrive lead and Lead Pages amongst many others. A mistake that many marketers make is to guide customers to the beginning of a sales funnel, but not see it through to the end. Use it to create high converting lead capture forms. You can analyse the user behaviour and optimise accordingly.
Get Your Point Across Using The Power Of Video!
Videos are by far the best way to communicate your brand’s tale and showcase to your customers what your website brings to the table. This mode also makes it easier and enjoyable for the viewer. As per Google analytics report, ads in the form of a video have a 97% better chance at converting than textual medium! Plus the average attention span of a user is a mere 8 seconds, which makes it all the more urgent to keep them hooked. Try making use of different and interesting ways to interact and engage them from using clay motions, to cartoons and digital drawing to narrate your brand story especially on your landing page.
Put A Clamp On Exit Rates
If your website showcases high exit rate, that could means your site is difficult to navigate and customer are leaving cause of the sheer frustration. Or it could mean that your websites content quality is not engaging enough. Make sure to calibrate your website for easy navigation across platforms. Be it a PC or a mobile. Making use of analytics and feedback from customers to better refine your conversion rate optimization strategies and make for more memorable user experience. Lastly, ensure that your web hosting is fast especially during high traffic, because in today’s day and age, people hate to wait!