Differences between Search Engine Optimization and CRO

Conversion Rate Optimization
Conversion Rate Optimization

SEO and CRO are extremely important, but these are quite different. Unfortunately, many do not understand the differences, plus why it is important to perform both CRO and SEO for their site. You have to do both to increase your leads or website sales.

Definitions of CRO and SEO

An easy way to understand these terms, the differences amid the two and their significance is to think about the definitions.

Conversion rate optimization refers to the practice of optimizing either your landing webpage or website experience on the basis of visitor behavior. It is done to improve the percentage of website visitors who convert, or to be more precise, do what you desire them to on that site.

Search engine optimization is the procedure of increasing both the quality and quantity of organic traffic to a website.

CRO versus SEO: How These Differ?

The main goal of CRO is to boost conversion rates. As you can see, it is designed for maximizing a business’s revenue, but it is a strategy which makes the user experience better too. As a result, the website becomes more effective, and delivers just what it is supposed to, and visitors get to navigate easier and faster.

CRO will not directly boost your traffic through search engines like Google. In contrast to it, SEO is the main strategy to accomplish the same goal.

Much of the success in SEO comes from your off-site optimization efforts, such as link building. On the other hand, most CRO success stems from your on-site activities to improve engagement and make more visitors take the desired action.

CRO usually uses both A/B testing and customer feedback tools with an eye on optimizing conversion rates, but SEO does not focus on these.

CRO initiatives tend to be more affordable to implement than running pricey SEO campaigns. To begin optimizing your conversion rates and website, you require just 10% of your search engine optimization budget.

Where SEO and CRO Intersect

Both these processes complement one another and work in tandem well as well. Here is where and how these converge.

Some CRO elements affect SEO activities too. For instance, if your site has poor content or loads slowly, then it will reduce your conversion rates, and Google might just rank it much lower than other websites with better quality.

If you perform SEO poorly and drive traffic to webpages that are not relevant, then this will lower user engagement (and thus conversion rates) too. Visitor engagement is one of the essential aspects of conversion rate optimization, so you cannot afford it to be lowered for this reason.

Both rely a lot on data collected through web analytics tools to track and better success. Page bounce rate is among the most significant metrics for CRO and SEO today.

A webpage that is well-optimized for CRO and that meets visitor’s requirements will get more back links. This is because more individuals will find that page to be useful and will wish linking to it, thereby helping to make rankings for it better.

Why You Require Both SEO and CRO

The main reasons your business needs not just website optimization or SEO are explained below.

  • It does not matter to what extent you optimize site rankings in search engines when it is not completely optimized to help meet visitors’ requirements. You are wasting the bulk of your business marketing budget when you do not optimize its site – several visitors will go away when their needs are not met.
  • When you fail to do SEO well, then your website will not have much traffic. Without higher traffic, you will be unable to perform CRO very fast to help make your site conversion rate as good as possible.
  • It is fairly pointless to do SEO on a checkout page, registration flow page or signup page because these pages do not get much direct traffic. However, it is essential to do CRO on these to boost conversion rates.
  • When you carry out CRO with no understanding and without improving SEO, you are perhaps wasting time attempting to optimize pages with high bounce rate. That level of bounce rate may be due to poor quality keywords on these pages.
  • Most importantly, every online marketer and website owner who desires the best chance of creating higher profits eventually have to engage in SEO and CRO.

Next Step: Find Out More Details about Conversion Rate Optimization and Start Using It Together With SEO

Four overlapping elements constitute CRO: user experience, web analytics, A/B testing and website persuasion. Utilizing these four techniques in the best way will boost your odds of improving conversion rates, and thus your leads or sales.

For the success and sustainability of your business, you must focus on not just search engine optimization, but on CRO too.

Leave a Reply