How can a website owner improve their CRO strategy? When people come to your site and leave after visiting just one web page, it will negatively impact your rankings. That is because it will increase your bounce rate, which is a criteria that search engines consider.
Many digital marketing professionals have noted that a massive influx of traffic fails to translate to website conversions. That happens because many website owners do not take advantage of conversion optimization.
Why Is CRO So Important?
Conversion optimization allows you to benefit from traffic that your website already has, so it is useful. With it, you can generate leads, convert visitors, and boost sales without incurring advertising expense because you use your existing traffic.
Tips for Optimizing Your Website with an Eye on Improving Conversion Rates
Employ Competitive Analysis
Competitive analysis allows you to discover the weaknesses and strengths of your business rivals, so you must use it in the strategy. It will help you to understand the activities your rivals are doing in a different way to increase their conversion rates. You can then replicate their website conversion strategies by exploiting their strengths to your advantage. Besides, knowing their weak points, you can do that extra bit of something needed to build on their weaknesses. It will allow you to operate a successful conversion rate optimization campaign.
Form a Unique Value Proposition
A UVP describes the advantages of why customers should purchase your products or services. It is among the most important conversion triggers, which many marketers overlook. By describing how your offerings can solve your customer’s needs, the UVP distances your business from rivals.
It helps customers know the reason they should pay money for your offerings. As a result, it has to appear markedly on your lead capture page. Therefore, use an offer which is not easy for your rivals to replicate.
Add Video Content
Videos can help increase your conversion rates to a large extent. Videos on lead capture pages, in particular, can increase these by 100%. It is easy to see why videos are one of the best assets in digital marketing.
Many people wish to see much more video content than visuals on social media and email newsletters. So, adding a video or two to your CRO tactics makes sense to help make conversions better. Be sure to use brief video and A/B test it to increase conversion rates.