Conversion Rate Optimization (CRO) is becoming a great way for businesses to grow their conversion and sales. The CRO process involves learning how the customers navigate through your site and what activities they do on the site. This information will help you to make changes to your site for increasing conversion.
If you are planning to take CRO seriously there are some important tools that you should stack up for becoming a pro in this field. These exceptional tools will help you to become an expert in CRO. Some of these CRO tools are explained below.
Google Analytics 360 Suite
This is among the most necessary tools required for CRO. Google Analytics 360 Suite is an enterprise version of the great analytics tool designed by Google. This tool will help you to get better knowledge about your customers and website traffic. It can also help you to build marketing strategies that will result in the maximum number of conversions.
This is a wonderful tool that can be used along with Google analytics. When analytics gives you information about what is happening on your site, Mixpanel will enable you to understand what the visitors did on your website. The result given by this tool can be used to compare against the data provided by Google, as it is not a good idea to rely on a single tool.
This tool is similar to Google Calendar with good CRO features. Iridion makes it possible to track all the strategies used for business conversions and analyze its effectiveness. There is also a 7-level analysis framework that will help you to find out new possibilities for making conversions.
This tool can be better utilized by companies those who have a long-term vision to improve their performance. There are many features offered by VWO like visitor recordings, heatmaps, A/B testing etc. It also provides a bundle of optimization tools that will help you to get almost everything you desire in CRO software. It can give you a complete overview of all the optimization processes you used. This data can be used to learn about the impact of each strategy you used and to find new opportunities.
You can get a lot of options like A/B testing features, full customizability, dynamic content personalization etc. with this tool. This is among the best CRO software you should be using. It can be a great asset for you to monitor your conversions and channel your marketing to get more number of leads.