If you are running an e-commerce business model or heavily depend on the power of the internet to bless you with leads, then having the wrong conversion rate optimization strategies can break your business.
If your lead generation forms are poorly put together, it will act as a roadblock for users and your customers will bolt the other way. Before you know it, your lead generation strategy may come crashing down like a deck of cards. Using the right conversion rate optimization techniques will make our conversion rates reach the skies.
Let us take a look at how start-ups can better oil their lead generation campaign so as to convert and increase sales drastically.
Conversion form: What is it?
It is another way of saying a lead generation form. It is a set of empty fields where the customer types in relevant information, using which the company can better understand and connect with the prospect.
An effective and well-designed lead generation form will get the information from the user and nothing more. The minute your customers find your lead generation forms to be callous and complicated, they will click the ‘back’ button and be off.
How Can You Increase The Lead Conversion Rate?
- Ask For Only What You Want
Don’t be bombarding them with information, which you don’t need. Ask for only what is required from your customers. Put yourself in their place- Would you want to spend more than 5 minutes typing down information on a random websites customer’s information page? Of course, No!
For example, if you need them to signup for your newsletter, then don’t ask for their phone number and name. Just ask for their email address! When you interact with your customer more, and once their interest levels peak, then you can ask for other CTA (Call to actions).
- Use A Single Column
There are more than one ways in which you can lay out your forms. But if you want them to complete the form, then using a single column is your best bet. Keep the labeling from left to right for a western audience and right to left for Arab speaking audience.
This makes it easy for customers to scan the form and reduces the chances for errors to pop up as well. The last thing you want to do is to ask for someone to do more than they are willing, especially if it is at the expense of their time!
Employing these two tips would do you great and make a lasting impact on your prospects as well!