Increasing the traffic to a website may be a good thing, but it would not count for anything if those visitors do not purchase products from it. This is where the rate of conversion comes into the picture. The phrase ‘conversion rate’ refers to the percentage of website visitors who do what you want them to do. The term ‘convert’ stands for that desired action, such as clicking on a hyperlink, engaging with web content, filling out contact details, and so forth.
It is a challenging task to increase conversion rate. Therefore, it is a good idea to hire a third-party agency for this. Their staff will have experience in optimizing a website to boost its conversion rate more effectively. Read on for the other reasons to make this move.
For A Better, More Responsive Website
Your website appearing as if it was designed some 15 years before, will make your potential customers navigate away from it. You would not like that site to be excessively cluttered and complex. This may not invariably be easy to do, but a CRO agency can aid you in designing and building a simple, professional and attractive website. They will also contribute to improving your webpage loading times.
For Engaging Content
The most important step to make individuals remain on your website longer is to publish engaging content on it. If your audience finds your site’s content engaging, informative and useful, then they would spend more time there. A fine agency should understand the way of creating the kind of content that can boost your website conversion rates, such as blogs, videos, podcasts, whitepapers, newsletters, and e-books.
For The Right Calls To Action
A CTA is usually a hyperlink placed in web content, which leads an internet user to the concerned landing webpage after they click on it. As the name implies, it prompts the user to take some action with phrases such as ‘click here’. After that user reaches the concerned page, they may leave their personal details there, in return for a valuable thing, such as a newsletter, discount, free trial or a special offer.
If they submit their contact details on the webpage, then you would be able to reach them via phone and/or email. A CRO agency can aid in embedding your calls to action and in making landing pages properly to prompt people to click these links and submit the details on the pages.