When it comes to getting more traffic to your ecommerce platform and improving sales, on-page Search Engine Optimization has supreme importance. Unless your online store is visible in the search engine results, there is no way you are going to make more people know about your store and take interest in buying your products. Putting your online business on the top of search engine results is what ecommerce SEO aims for.
Here are some of the best practices you should consider when you use SEO for an ecommerce site.
Make Sure You Use The Right Keywords
Keyword is an integral part of an SEO strategy and even if you do not have to load the product titles and descriptions with them, you have to make sure that they are present in the copy.
Mention the primary keyword in the product headline, product description, image alternate attributes and subheadlines. You can use latent semantic index keywords throughout the copy.
Analyze Keyword Search Volume, User Intent And CPC Better
Merely using a keyword without conducting research on it is not the right SEO practice. Get a better understanding of the keyword search volume, which indicates how frequently people search for a keyword and keyword competitiveness in paid advertising space. Also, make sure that you have a clear idea about user intent, which refers to the expectation of people as they search the keyword.
When you have just considered on-site optimization, you would most probably be left with no idea about where to start it all. Beginning the learning process from your competitors can be of great help, considering the amount of work they might have put in to optimize their sites.
You should analyze the keywords on their homepages and their top product pages to get a better idea about their approach towards keywords and site optimization.
Give Importance To Homepage SEO
Among the pages that your business should optimize, home page receives the highest attention and most of the businesses focus a large portion of their SEO budget in optimizing the home page. For home page optimization, use a homepage title tag that includes the name of your business and the keyword phrase that you target. The title tag should be written in less than 70 characters in an appealing way that catches the eye of the visitors.
The home page metadescription shows up in the search results below the title tag and it is a brief description of your business written in about 160 characters. Write the metadescription in an attractive way that encourages people to visit your website.
The homepage content should be unambiguous and clear because it is from the homepage content that people learn more about your business and the products you offer.
Mere incorporation of SEO techniques will not guarantee you increased site traffic and sales. Instead, you have to implement SEO techniques in the right way to get the results that you expect.