The rise of online shopping platforms has revolutionized the shopping culture of people. Many prefer sitting at the comfort of their homes to shop from e-commerce websites, which in most cases give a wide range of options that are greater in number when compared to a brick and mortar store. Growing liking for online shopping has a direct relation with the competition in the ecommerce sector.
Ecommerce websites have to make continuous changes and implement modern functionalities as a part of surviving the tight competition. In this article, we discuss some of the problems faced by ecommerce websites and suggest plausible solutions to the same.
Ecommerce: Challenges And Solutions
Here are some of the common issues that affect the operation of ecommerce websites adversely.
Inefficiencies In Verifying Online Identity
When a customer signs up on an ecommerce website, the portal has no idea whether the personal information they gave during the signing up procedure is true. When people make cash on delivery purchase using fake addresses or phone numbers, ecommerce websites have to suffer heavy losses.
Using advanced technology to identify fake details, checking whether zip codes match with the state/country are some of the common techniques you can use to overcome the limitations in verifying online identity. To validate the reliability of the customer, you can send a verification link through text or email.
Shopping Cart Abandonment
Shopping cart abandonment is an issue that bothers even the largest of ecommerce companies. Redesigning your shopping cart to reduce delays, bugs and long-form filling process is an excellent way of addressing the issue of cart abandonment.
Offering live chat solutions to interact better with the customers and making use of features like visitor segmentation to reach out to them at the key stages of the purchase can contribute significantly to reducing the rates of cart abandonment. The methods efficiently increase conversion rate of the website.
Overheads Associated With Product Return And Refund
Customers return a product because it is damaged or they are not satisfied with it. Whatever is the reason for the return, businesses suffer losses in terms of shipment cost as well as their reputation in the ecommerce industry.
Realize that return and refund are integral parts of great customer service. Build a strong return policy, be transparent about the policy, and educate your team on the terms and conditions of the return process so that they can serve the customers better.
Analyses of the current market trends and changing shopping preferences of people strongly support the prediction that ecommerce is the future of shopping. Finding out even the minute shortfalls in your ecommerce operations and implementing the solutions at the earliest is important for the survival of your ecommerce website amid all the competition.