If you have a digital footprint and want to create a successful digital mark, then employing proper Conversion Rate Optimization techniques is a must. It doesn’t matter how many visitors come to your website or your social media handles- what matters in the end is them performing a call-to-action (CTA) and successfully converting the desired action that you want your visitors to make. This CTA could be something like signing to an email subscription list or making the first purchase or filling in the contact form and requesting a callback.
No digital marketing strategy helps without having your website optimized for SEO. Once the website is built and put in place, there are plenty of avenues to significantly increase the site’s functionality and improve on the performance. Figuring out what it is that your users like and dislike can help you focus your efforts on what matters most thereby increasing revenue and profits.
We shall be taking a look at some of the ways in which you can enhance Conversion Rate Optimization:
Customer Reviews Matter
One of the best ways for future prospects to buy into your business is if someone else who has used your service says that they enjoyed what you offered, rather than you beating your chest and saying that your products/services are awesome. Getting testimonials from past clients can help in cementing faith and increasing growth. This is a great way to increase engagement as well.
Think Long Term
Rather than smoking your budget only on short-term SEM and paid ads, make use of SEO techniques to create organic growth. Ranking higher on the search engines and making sure that your target audience sees you organically, rather than seeing your paid ad must be your long-term goal. Improving the site’s functionality can help increase conversion rate in the long run.
You will not get the magic formula on the first shot. You will have to adapt A/B testing to figure out what suits best. Maybe a color doesn’t go well with the page theme, or that the information that you are seeking in the contact forms is just too much or not relevant. Tweak around and see what changes you can bring around in the client facing aspects of the website, so as to best make their experience enjoyable and increase conversion.
CRO often takes time, effort and patience on your end. Analyzing information and user data, and adapting your strategy correspondingly can yield you results unimaginable.