A Guide To E-Commerce Personalization

If an exclusive shopping experience is what you wish to gift the potential customer who visits your online shopping site, e-commerce personalization is the ideal way you can do it. According to a recent report by Accenture, 91% consumers will probably buy from online companies that give relevant offers.

If you are an ecommerce site owner and is one who depends on a company that helps you rank higher in Google and get you visits, you should read more about personalizing your site to make the most out of it.

Make Homepages Personalized

Your website’s homepage is the first thing that a visitor is going to notice, and thus it is important that you greet them in the best possible manner. If your site collects cookies, you have greater opportunities of collecting customer-related information.

Based on the information you collected about the customers that includes the products and brands they like, the home pages can be customized for each user, taking them directly to the page they want without any distractions.

Offer Personalized Guides

A personalized shopping guide is similar to a personal shopping assistant, in the sense that the guides offer on-site assistance to the visitors and help them make better buying decisions. You may offer quizzes, style and size guides to assist the visitors and use the information in the next visit to offer them personalized product suggestions.

Even if you do not own a fashion ecommerce store, you can still use quizzes as a method to learn about the brands and products that your visitors love.

Display Recently Viewed Items

When you shop online, you might browse through a large number of product options and the chances that you will remember all of them are very less. If a visitor took time to search a product and find out its specifications, it means that they are interested in it. If your online store displays the recently viewed items, there is increased chance for the potential customer to buy it in their next visit.

Personalization Based On Location

By asking the location of the customers or through cookies, ecommerce sites can know the location of the visitors, which turns out to be valuable information. Using the location information to customize the product pages is too simple a process, but the results seem to be promising.

When you are offering suggestions to customers, use the weather information of the location to offer relevant suggestions. You may use geo-targeting to launch campaigns based on the location information of the visitor.

Effective personalization strategies play a crucial role in deciding the success of e-commerce business and unless you adapt according to the changing conditions in online businesses, you might find it difficult to stay atop of the business challenges.

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